Website Optimization

from the desk of simon borg

Website optimization is a very important factor in Internet marketing and is one that is quite often overlooked by the marketer as many just add keywords to their websites without doing proper keyword research and they just hope that their site will end up on the first page of Google.
There are lots of factors that Google will consider when ranking your site such as the age of your domain, older domains rank better than ones that have just been registered, the length of time that your domain is registered for i.e. when you purchase your domain you are given the option for a one, two, three or more years registration period and Google will rank domains with longer registration periods better than those with short registration periods, so it will pay to register your domain for two years or more. Other factors include the number and the quality of back links that link to your site i.e. if you have a back link from Apple dot com for example, Google will see this as a high quality link and will think that your site is very important and you will score lots of rank points for this, you will also score lots of rank points if you have lots of other sites linking to your site.
Each market has a niche and any one in any particular market will type in specific keywords and keyword phrases in order to find out more information in that market so for example if you are interested in photography you will type in to Google a phrase such as photography tips and Google will return sites on tips to taking great photo’s but if you type in photography pricing you will generate a different result even though these example key words are similar. One of the biggest factors in success is choosing the right keywords and if you get this wrong you will have little or no results.
There are four golden rules that you should follow when researching keywords and these are
• Relevance
• Competition
• Traffic
• Commerciality

If the content on your site is not relevant to your keywords then your visitors will not be interested in what they find on your site resulting in lots of traffic but very few sales.
You should always take the time to assess the levels of competition, although there are lots of sites competing for the same keyword you just need to know how to out run your competitors.
Different Keywords generate different levels of traffic; you need to research these to find which one of your keywords will give you high levels of traffic.
You also need to target keywords with a high monetary flow as these have the potential to generate large amounts of profits.
All four of these rules apply and getting just one of them wrong will result in little or no traffic and no profit so it is important that you study all of the points mentioned.
Optimizing your website with the right keywords and phrases will take some time but will pay off in the end as you will learn about keywords and which ones will rank higher than others in your particular niche market.
Learn more about website optimization and other marketing strategies that will boost your search engine rankings by subscribing to my free marketing training list and fill out the form below with your name, e-mail and phone number.

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Simon Borg
Lead Generation Specialist

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